One Bedford Avenue is scheduled for completion in early 2017 and has been designed by Bennetts Associates to replace two outdated office blocks with 115,000 sq ft retail and office accommodation.
Mace is already working with Exemplar on Regent Street at 1 New Burlington Place and 10 New Burlington Street.
Exemplar’s Founding Director, Clive Bush, said: “Exemplar, together with our partners AshbyCapital, are excited to be working with Mace to deliver this landmark building in probably the most dynamic location in London.
“The development strengthens our investment in the area and helps underpin the unprecedented growth of Tottenham Court Road and the eastern end of Oxford Street.
Waterman Group is providing building services design on the project, which is targeting a BREEAM Excellent rating for the commercial space and Very Good in the retail units. Sustainable measures incorporated into the design include green roofs, photovoltaics and CHP.