CITB spends £1.2m setting up careers website

Grant Prior 8 years ago
Share

The CITB has spent £1.2m setting up its latest careers website.

The figure was revealed following a Freedom of Information request asking for a detailed breakdown of spending on the Go Construct campaign.

The campaign was launched earlier this year in a bid to help tackle the industry’s ongoing skills shortages.

But some contractors are concerned about spending levels at the CITB.

One said: “We spent about ten grand on our company website which we thought was quite a lot so I’ve got no idea how you spend these sort of figures.”

The CITB said just over £1.3m was spent on the first phase of Go Construct – of which £1.2m was spent on the “design and build” of the project.

Of the £1.2m around a quarter was spent on developing the brand identity and on the industry-wide marketing and PR campaign (£309,000).

A further third (£380,000) was spent on developing educational content for the website, including downloadable materials, videos and case studies.

The remaining spend was on website scoping and design, usability research and testing, registering a domain and web hosting.

The CITB said “all of these costs are comparable with similar projects.”

Sarah Fenton, Strategic Partnerships Director for CITB, said: “In quarter one of 2015, as part of the Industrial Strategy, Government and industry asked CITB to coordinate an integrated campaign to promote construction as a great career and provide a single point of entry for anyone wishing to learn more about the sector.

“This approach brought together different industry campaigns under one umbrella, so that as a sector we could be more effective, avoid duplication and enable the industry to speak with one voice.

“As part of this, we have built a website where people of all ages can access information about every construction career available, and find out how they can join the industry.

“Under this new approach, we have worked closely with representatives from across industry, plus young people and jobseekers, to develop content, test it and promote it to potential new recruits.

“The costs incurred for this valuable industry project are competitive with new-build websites and marketing campaigns of a similar size and scale.”

The CITB is currently facing an uncertain future following Government plans to revamp the was employers pay for training.

One contractor added: “No-one really seems to question how the CITB spends money so it’s no wonder they are under the microscope when you hear about numbers like this.”

Latest news

Quartet win £490m North West & Central railway works deal

Skanska, Kier, Octavius Infrastructure and Story Contracting bag major projects deal
57 mins ago

Council finds extra £33m for Buckinghamshire link road

South East Aylesbury Link Road costs soar by nearly 30% to £147m
17 mins ago

Site labour rates start rising again

Industry's biggest payroll firm says "it feels like things could be turning round"
39 mins ago

Galliford Try names new finance director

Rentokil's Kris Hampson joins contractor to replace Andrew Duxbury
2 hours ago

Hydrogen-fuelled diggers to be allowed onto highways

Government to raise barrier to widespread use of hydrogen fuelled plant in construction
17 hours ago

Council boss hits out at bat threat to £274m road job

Natural England could scupper scheme due to be built by Ferrovial
2 hours ago

Unite Students plans first major mixed-use scheme

Developer's first mixed BTR and PBSA project to be built in Edinburgh
16 hours ago

Plans in for £118m Government hub in Darlington

Work pencilled to start later this year on new home for 1,450 civil servants
17 hours ago

New contractor highlights Henry Construction jobs on website

New firm lists jobs by failed contractor to show its experience
1 day ago

Contractors line up for £2.6bn Anglian Water AMP8 deal

Eight big names land places on pioneering @one Alliance
2 days ago

McAleer & Rushe bags first major later living project

Work to start this month on 167-flat Royal Tunbridge Wells project
1 day ago

Kier starts first all-electric prison houseblock job in Kent

Next-generation fully electric T60 prison houseblock to be built at HMP Elmley
1 day ago

Keepmoat sees better times ahead in housing market

Profits dip in 2023 despite construction of record number of new homes
1 day ago

Vistry signs partnership deals for 1,900 mixed tenure homes

West Sussex former airfield and Newmarket sites to break ground
2 days ago

Turnover at Wates tops £2bn for first time

Construction division exceeds £1bn turnover as average contract value hits record high of £48.3m
2 days ago

L&G looks to sell Cala Homes in exit from house building

Insurance giant reported to be preparing to offload 3,000 homes-a-year developer
3 days ago

Multiplex profit almost trebles as margin hits 5.5%

Revenue jumps 20% to £675m as big London scheme complete
2 days ago

TopHat puts plans to open huge Corby factory on hold

Advanced manufacturing facility was due to employ 1,000 people
2 days ago

Laing O’Rourke lands Calderdale hospital job

Enabling works to start by the end of this year at West Yorkshire site
2 days ago

Go-ahead for £475m Sunderland film and TV studios

Work to start this year on first phase Corwn Work studios
2 days ago

Willmott Dixon set for £20m Stockport Community Hub

Planning decision expected in June on Marple leisure and health clinic project
2 days ago

Police hunt for blundering dumper truck thief

Raider drove into a fence before getting stuck on a bank
2 days ago

Beattie Passive files administration notice

Passivhaus pioneer has been in business for more than ten years
3 days ago

McAlpine set for £50m space and tech centre

Northumbria Uni sign pre-con deal for new satellite research hub
3 days ago

VolkerFitzpatrick seals £34m Kent road viaduct

Work to start next year on Sturry Link Road near Canterbury
3 days ago

Eight win £600m Scottish civil engineering framework

Balfour, Farrans, Graham and Morgan Sindall win major works lot
3 days ago

Site engineer crushed to death by excavator

22-year-old victim died just months after graduating from university
5 days ago

NG Bailey fined £135,000 after hospital site death

Worker died after striking overhead beam while navigating a mobile elevating work platform
5 days ago

Kier lands £30m Mansfield Connect project

Construction to start in January 2025 on town centre regeneration scheme
3 days ago

Award-winning steelwork firm files administration notice

Kelpies steelwork specialist SH Structures files court notice
6 days ago

Contractor services