The firm is buying mainly JCB Loadall telescopic handlers and a smaller number of rough terrain forklift trucks as it ramps up its fleet with the most technologically advanced machines on the market.
JCB UK and Ireland Sales Director Dan Thompstone said: “This is a massive deal and with the bulk of the order for JCB Loadall telehandlers, it represents the biggest deal this year for that product anywhere in the world.”
Ardent Hire Solutions was formed last year from the merger of Fork Rent and One Call Hire and operates from 12 depots nationwide and provides over 5,000 units for rent.
It fleet holding on average age is less than two years and worth £150m.
Tom Gleeson, Ardent commercial director, said: “Ardent Hire Solutions is increasing its share of the UK hire market and we intend building on that position by investing in the best equipment on offer.
“Our purchase of JCB machines is our largest investment so far this year.”
The largest part of the order placed with JCB Watling is for Loadall telescopic handlers which are manufactured at JCB’s World HQ in Rocester, Staffordshire.
The deal includes a large number of the flagship JCB 540-200 models giving it the largest fleet of machines capable of lifting to 20 metres with all-terrain capability, offering a highly efficient alternative to a mobile crane.
The rough terrain forklift trucks are manufactured at JCB Compact Products in Cheadle, Staffs, and are aimed at Ardent’s customers working in the events’ sector.