Record response rates for Enquirer advertisers

Grant Prior 3 months ago
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Advertisers on the Enquirer have enjoyed a record month of results as the industry’s shift online gathers pace.

Screen Shot 2017-03-20 at 08.04.53
Google Analytics showing the total number of click throughs on Enquirer ads during the last four weeks

Google Analytics for the last four weeks show that display advertisers on the site generated nearly 12,500 click throughs on their ads.

At an average viewing time of 1 minute 16 seconds that means potential customers spent 260 hours looking at  advertisers’ websites after clicking through via the Enquirer.

That is on top of the huge branding benefits of ads being seen across hundreds of thousands of pages every month.

All adverts on the Enquirer are tracked using our adclick tags so clients can see exactly what results their campaigns deliver.

Editor Aaron Morby said: “The beauty of online ads is that everything is measurable.

“Our huge audience delivers results in terms of click throughs while the branding opportunities are on a different scale to traditional print magazines and other industry websites.

“With monthly page views of 1.5millon from 300,000 unique users the Enquirer reaches across the whole of construction.

“Most printed magazines have circulations way below 10,000 these days while other sites cannot match our audience.

“Our daily newsletter goes out to more than 48,000 subscribers every morning and we keep that list updated constantly which is why our open rates are nearly 40%.”

For more details on how to harness the power of the Enquirer to promote your business click here

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