Bid to boost training for construction marketing pros

Grant Prior 3 months ago
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Construction is getting its first sector specific marketing qualification.

The Chartered Institute of Marketing is now working with the industry to launch the CIM Foundation Certificate in Marketing for Construction.

The move comes because “generalist marketing training cannot provide adequate insight into this most complex and critical industry.”

The flexible teaching programme will be delivered largely online, over an eight-month period with a number of face-to-face workshops.

In addition, each delegate will be provided with an industry expert mentor, whose role is to support the learning process, providing insight that goes beyond both the classroom and the student’s own workplace.

Enrolment for the 2018 programme is open now, with confirmed bookings to be received by the closing deadline of March 20.

Further information and course booking details can be found here

Chris Daly, Chief Executive of the Chartered Institute of Marketing (CIM), said: “A CIM qualification gives a solid grounding for a marketing career and professional marketing is a recognised driver of business growth.

“I am delighted that CIM has partnered with the construction sector to address the marketing skills gap and enable new marketers to gain the right skills and behaviours needed to contribute to the growth of an absolutely vital industry.”

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