Construction will start this month beginning with site preparation and earth works.
McArthurGlen has formed a joint venture with Aviva Investors, The Richardson Family and U+I to develop Cannock Designer Outlet.
The scheme will span 285,000 sq ft of retail space across two phases.
Due to complete in 2020, Phase I will be home to 80 luxury brands, a selection of restaurants and cafes, a children’s play area, bike parking for cyclists and 1,400 car parking spaces.
Gary Bond, Joint Managing Director of Development at McArthurGlen, said: “We are thrilled to start construction on this milestone development for Cannock.
“The new centre will generate significant employment for the local area and create a new retail destination for the region, serving 11 million local residents.
“Cannock Designer Outlet will be built to the highest standards of architectural design and sustainability, reflecting and respecting the the surrounding natural landscape.”