He will cover both the North and Midlands regions, where United is expanding its presence.
Holling brings with him 30 years of construction and maintenance knowledge, having previously worked at Wates since 1995.
Throughout his career he has delivered a range of complex housing projects for local authorities and housing associations, including joint ventures and private development schemes.
The appointment marks a significant investment in United Living’s growth strategy, to assist with new and existing business opportunities across the North and Midlands regions.
Holling will be based in United Living’s Sheffield office, providing leadership across all operational areas as part of the United Living North leadership team.
The business is currently strengthening its presence in the North and Midlands, having promoted long-serving employee Shaun Pickin to the role of operations manager for the Midlands, and last year appointing former Kier and Keepmoat director Helen Francis as business development director for the North.
Jo Jamieson, managing director for United Living said: “Michael has built an enviable reputation for delivering large scale construction and residential projects with a keen emphasis on operational excellence and truly understanding customer’s aspirations.
“I look forward to working with him to drive forward our growth plans across the North and Midlands, and to maximise the opportunities in our pipeline.”