New operator iCITY has employed architectural practice Hawkins\Brown to work on the new home for the creative and digital industries.

iCITY is comprised of three main buildings containing over a million square feet of space to design and develop.

The three buildings are the 850,000 sq ft  former Broadcast Centre; the 300,000 sq ft former Press Centre; and a 750 seat auditorium.

Gavin Poole, CEO of iCITY, said: “This is a hugely significant moment in the evolution of iCITY.

“These new and inspirational designs reflect our commitment and vision to develop a hub for the digital and creative industries on the Olympic Park, supporting the development of East London into one of the world’s leading technology centres.

“iCITY’s vision is to be anchored in the creativity, energy and innovation of East London, providing state-of-the art infrastructure for the digital and creative industries.

“These designs fulfil that ambition, and are an important step towards delivering the economic and employment legacy from London 2012.”

David Bickle, Partner at architects Hawkins\Brown, added: “Hawkins\Brown is proud to be shaping the future of iCITY and the Queen Elizabeth Olympic Park.

“These gargantuan buildings present a huge opportunity to create an entirely new neighbourhood.

“We were given an almost blank canvas to design something that captured and reflected East London’s creativity and soul.”