Morgan Sindall renames consultancy arm BakerHicks

Aaron Morby 8 years ago
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Morgan Sindall Professional Services has been renamed BakerHicks in a major rebranding exercise to open up work opportunities.

The multidisciplinary design and engineering consultancy employs over 200 staff and has been turned around in recents years after suffering a £500,000 pre-tax loss in 2013.

The BakerHicks brand acknowledges two of the original founders of the IDC Group from which MSPS ultimately emerged after buying the business from Amec back in 2010.

Howard Hicks, the IDC group chairman, was a well-known developer and entrepreneur. Professor Sir John F Baker, previously head of Cambridge University’s Engineering Department, was the group’s research and development director.

They founded the business in 1957 to provide ‘Integrated Design and Construction’ services with its headquarters on the same site in Stratford-upon-Avon currently occupied by the company.

The firm works for the Morgan Sindall group supporting construction activities but is also expanding its own market position in transport, nuclear and life sciences sectors.

Under managing director Martin Lubieniecki, the firm rose from breakeven in 2014 into a profit of £2.9m, after revenue jumped by half to £31m in 2015.

He said: “MSPS has developed dramatically as a business in recent years, and we wanted to reflect that in our new name and identity.

“Although we have always operated as a wholly independent design and engineering consultancy, our former name suggested an attachment that potentially confused our ‘independence’ story.

“Describing ourselves as providing ‘Professional Services’ also did little to convey the full range of disciplines we deliver.

“With our new name and identity, we can both celebrate being an endorsed brand within the Morgan Sindall Group, but with a name that allows us to return to our roots and enable potential clients not to be distracted by an association either real or imagined.”

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