Camden Council gave the green light for construction to start at 100 Avenue Road in Swiss Cottage where plans had stalled under a previous developer.

The revised scheme retains the original building’s 24-storey height and massing but delivers substantial improvements and meets Camden’s updated fire safety and sustainability standards with a second staircase.

has approved two significant Regal-led schemes at the same committee meeting, unlocking 442 homes across Swiss Cottage and Camden Town and bringing long-awaited progress to two complex and high-profile sites.

Regal will act as developer, contractor and long-term steward of the building.

The council also approved Regal and 4C Group’s joint venture scheme at 33–35 Jamestown Road and 211 Arlington Road in Camden Town, which will deliver 178 purpose-built student bedrooms, 27 affordable homes, and over 3,600 sq ft of commercial space.

Designed by Morris+Company, the scheme sensitively wraps around a historic pub, with active frontages and a woodland-inspired courtyard at its centre.

33–35 Jamestown Road

Steve Harrington, Planning Director at Regal, said: “The approval of 442 homes across two major sites in one evening is a real statement of intent – and a turning point for delivery in Camden.

“These are not off-the-shelf schemes: they bring forward genuinely affordable homes, much-needed student accommodation, and high-quality public realm in two very different but equally important locations.

“Our work with the London Borough of Camden has proven that it is possible for both public and private sector to work together with the speed and pragmatism that the planning system needs. This is the kind of delivery that makes a difference – not just more homes, but better ones.”