The firm unveiled the new themed equipment with the help of Britain’s Got Talent contestant and David Beckham lookalike, Andy Harmer.
The national hirer is also providing live coverage of every match on its special “footy website” www.hewden.co.uk/football/
The website is also a central portal for all the latest World Cup news, views, live scores and tournament updates.
Jeff Schofield, Head of Sales & Marketing, Hewden said: “The World Cup is a magical sporting occasion and a time when the whole country can come together and get behind England.
“Every construction site across the country will be talking football for the next few weeks and through our patriotic equipment Hewden and its customers will be able to show their support for our team in South Africa.”
Hewden is also holding its own 5-a-side tournament this month, with over 20 of the construction industry’s biggest firms including Carillion and Balfour Beatty set to battle it out to be crowned Construction Site Soccer World Champions.