The hirer and used plant dealer has offices in Inverness, Elgin and Turriff.
The firm was an authorised Bobcat skid steer dealer for the Highlands and Grampian regions and acted as main agents for several other plant manufacturers like Hanix, Hamm, Belle, Stihl and Wacker
Joint administrators Colin Dempster and Andrew Davison of Ernst and Young blame the company’s collapse on difficult trading conditions.
The administrators were appointed on Wednesday and have retained seven staff members to assist with winding up the company.
Mr Davison said: “Difficult trading conditions have resulted in a situation where the immediate cessation of trading became necessary and the unfortunate loss of jobs was unavoidable. We are currently focused on establishing the full extent of the company’s debt while gathering its assets.”