The council plans to redevelop the 8.7 ha Central Car Park and Maltings site, integrating fully with the rest of the city centre.
Once the preferred partner has been selected at the end of the summer, it will develop indicative plans as part of the planning process.
Salisbury currently lacks the range of retailers available to shoppers in competing centres such as Southampton and Bournemouth, which have both formed partnerships with developers to deliver city centre improvement schemes.
Sir Christopher Benson, Chairman of Salisbury Vision said: “This is a once in a generation opportunity to transform an important yet underused site.
“The Vision for the Central Car Park and Maltings site is ambitious but achievable and there can be very few sites of this size and quality so close to the heart of an established city remaining undeveloped anywhere in the country.
“We are looking forward to a very positive response from the market”
Further details on the developer selection process can be obtained by contacting the Vision’s commercial advisers DTZ: email@example.com
Details about the project and the other activities of Salisbury Vision can be found by visiting www.salisburyvision.co.uk or by contacting Richard Walters, the Director of Salisbury Vision at firstname.lastname@example.org or on 01722 434495.