Construction mags suffer fall in readers

Grant Prior 13 years ago
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The rapid shift of construction readers away from weekly print magazines to instant online news has been highlighted by circulation figures for one of the industry’s biggest titles.

Latest data from the ABC trade body shows Construction News’ weekly circulation has now fallen to 12,423.

The figure is a weekly average for the year to June 2011.

Analysis of the figures shows the downward trend is continuing with weekly circulation figures under 12,000 since the middle of March.

Construction News has now seen its circulation drop by more than half in six years after recording a figure of 26,700 in 2005.

Other major industry titles like Building have also seen their print circulation decline as the industry switches online for instant news.

The Enquirer started in April 2010 and has grown rapidly as the industry has moved online.

Latest Google Analytics figures for July 2011 show the Enquirer enjoyed 400,000 page views from 70,000 absolute unique visitors while sending out the daily news bulletin to nearly 9,000 subscribers every morning.

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