Persimmon and St Modwen plan 725 new homes

Grant Prior 10 years ago
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St. Modwen and Persimmon Homes have submitted a planning application to Bromsgrove District Council for the first phase of residential development at the former Longbridge site.

The detailed application from Persimmon contains plans for 229 homes in the first phase of development and St Modwen has also submitted outline proposals for 725 units across the whole 52 acre site.

The developers hope to start on site in early 2012 as the £1bn transformation of the former home of MG Rover cars.

Richard Hickman, planning manager for St. Modwen, said: “The Longbridge Area Action Plan identified the Longbridge East site primarily for new housing and feedback gathered at a public consultation event held in May showed that local people were largely supportive of the plans.

“As a direct result to the consultation, we have now also allowed for the provision of a wider range of accommodation for the elderly in the later phases of the development.”

David McGing, land director for Persimmon Homes South Midlands said: “Cofton Hackett is a highly desirable area and our plans for the first phase of development will provide good quality family homes to suit both people living close by and also those who may be looking to move to the area from further afield.”

St. Modwen has formed a joint venture with Persimmon Homes to initially develop 2,000 homes on seven sites across the UK including Longbridge East.

Birmingham City Council granted planning approval for a new £70m Longbridge town centre development in June.

St. Modwen and its partner Advantage West Midlands will deliver the scheme in three phases with construction to start by the end of the year.

The first  phase will contain an 85,000 sq ft Sainsbury’s store, car park, two acre urban park and elements of the new high street.

Phases two and three will comprise an 80-bed hotel, 40 apartments, further retail space and car parking, with a total of 80,000 sq ft of retail space and restaurants being delivered in addition to the Sainsbury’s store.

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