A letter published in today’s Times brands it a nonsense that contractors cannot benefit from the publicity coup that the Olympic construction programme offers.

The scathing attack on “Olympocratic nonsense” is published as a poll for the paper found that two-thirds of the public hail the project as a great success for the construction industry and Britain.

New London Architecture chairman Peter Murray called for a policy rethink at the London Organising Committee for the Olympic Games.

“The Olympic Delivery Authority did a brilliant job in completing the park at Stratford ahead of schedule.”

“It now behoves Locog to ease up on its restrictions and allow those firms which have served them so well to garner some credit.”

He added: “The wider commercial benefit to business will only occur if the architects, engineers, contractors and suppliers are able to shout to the world.

Locog restricts non sponsors from associating their brands with the Olympics.

This has seen official pictures of site construction work doctored in the name of protecting sponsors’ brand rights.

Even excavator and truck machinery brand names have been electronically removed from pictures of work in progress.

Locog was asked to comment.