The first 229 homes will be delivered by Persimmon Homes and include a mix of two, three and four bedroom homes.
The initial works will also include a children’s play area, a park, the widening of the River Arrow and a £500,000 contribution towards primary school education in the area.
Bromsgrove Council has also approved an additional application from St Modwen for the overall site which proposes up to 725 new dwellings, with future plans for a new 4,500 sq ft community centre.
Richard Hickman, planning manager for St Modwen, said: “The former Longbridge East Works provides an excellent opportunity to deliver a new development which will integrate with the established community at Cofton Hackett through a mix of family homes.”