The 10-acre mixed-use development, to be called Brickfields, is planned for the former Dairy Crest site and will involve extensive demolition works.
The brick-built homes will be a mixture of affordable, shared ownership and private, with the exact proportions of each still to be decided.
The developer and partner Aviva Investors also plan to build 150,000 sq ft of offices, retail and community facilities.
The site is part of the mayor of London’s and Hammersmith and Fulham’s White City Opportunity Area, earmarked for regeneration.
Matthew Bonning-Snook of Helical Bar said: “We are extremely excited about our proposals for Brickfields.
“The Eric Parry design code for the masterplan uses a predominantly natural palette of brick and stone to create sustainable and attractive buildings which, alongside the public realm and amenities, will form a genuine new London community.”