The regional house builder boasts a land bank of 3,400 plots, including strong strategic land holdings.
Mike Farley, Persimmon chief executive, said: “Hillreed’s focus on high quality family housing is highly complementary to our existing Persimmon, Charles Church and Westbury Partnerships brands and its attractive landbank adds to our already strong regional business in the important south east market.
“The acquisition of Hillreed demonstrates our commitment to continued land investment in support of Persimmon’s growth strategy.”