The Travelodge budget hotel chain sold 18 hotels earlier this week as part of a financial restructuring.
JCB has snapped-up the site next to the A50 and now plans an extensive refurbishment programme for the 32-room venue.
It will create accommodation for UK and overseas employees visiting the Rocester HQ, as well as undergraduates completing their year in industry at JCB and dealer staff attending training courses at the company.
JCB Group Property Director Alan Thomson said: “As JCB forges ahead with its ambitious global growth programme, we have an increasing number of people visiting the World HQ and the nearby JCB International Training Centre, as well as a growing number of graduates and undergraduates joining the business.
“Accommodation near to JCB’s World HQ is in short supply so our investment in this facility will plug a much needed gap in availability of rooms.
“Many of the people visiting the World HQ come here for product training which is crucial for the continuation of our growth and to support customers in our export markets.”