Our daily newsletter is now delivered to the inboxes of 25,000 subscribers every morning and the site enjoys 160,000 absolute unique visitors a month.
The Enquirer reaches into the office of every major contractor and trade contractor in the business while our growing mobile and tablet readership gets the news on-the-move and on-site.
Editor Aaron Morby said: “The world of construction journalism isn’t just changing. It has changed.”
Traditional weekly and monthly magazines are suffering sinking circulations as the move online gathers pace.
Construction is responding to the Enquirer’s model of relevant and focused news delivered in a simple format alongside work leads and job opportunities.
Morby said: “We are providing what the old weekly mags used to do in terms of news and jobs. The only difference is that we are free and faster.
“There is a huge appetite for news and informed comment.
“Our stories on the problems at Balfour Beatty last week were read 34,000 times.”
A growing band of advertisers are shifting their spending to the Enquirer as the benefits of online advertising become ever-more compelling.
Morby said: “The old model of an ad in a printed periodical seems archaic now.
“You were relying on a dwindling group of people still getting a magazine to take notice of an ad surrounded by largely unread editorial.
“Online is all about results.
“You get the branding benefits of appearing on hundreds of thousands of pages a month plus the measurable click-throughs to your own website.”
Advertisers on the Enquirer currently enjoy average click-through rates of 300-400 a month.
Morby said: “Our audience is 80% contractors but we also reach thousands of construction professionals and clients.
“Our readers are the ones building, buying and specifying and advertisers want to put their names in front of them.”
The Enquirer’s Job Spy section is also revolutionising how contractors fill vacancies.
Our unique model of advertising only real jobs with named contractors means no-more huge fees to recruitment agencies.
Contractors like Lend Lease, Willmott Dixon, Ardmore and Keepmoat now use the Enquirer to provide a stream of well-qualified candidates applying directly via their own careers sites.
Morby said: “When the industry eventually picks-up the focus will be on the recruitment market again.
“Our readership provides the perfect pool of potential candidates – people who are already working in the industry and are looking for their next move.
“I’d like to say a huge thank-you to all our readers and we look forward to breaking the big news stories for you for many years to come.”
For more information on advertising contact:
Jenny Martin, Sales Director
[email protected]
Tel: 07803 523339
A Google Analytics screen grab of the Enquirer’s latest readership figures
