Work will start this month on the £9m scheme for owner Capital and Regional.

Paul Hodgkinson, Chairman of Simons said “Simons are really pleased to have extended its long relationship with Capital and Regional, by helping to support the whole team and deliver a fabulous refurbished facility.

“Our team has an excellent track record of delivering complex projects on live trading locations and we have every confidence that the Waterside project will be another best case example of how to serve the multiple customer groups that a project like this involves.”

The redevelopment project has seen global brands H&M and Next confirm their positions in the Waterside’s new plans.

New Look will also enlarge and restructure its existing store and Burger King will relocate to the ‘Waterside level’ on the lower ground floor.

Architects LK2 have created designs that reconfigure existing units and reposition the escalators, creating two double height shop units over the centre’s main two trading levels, bringing a 22,000 sq ft store for H&M and a 15,000 sq ft store for Next.

Project Director John Hallam said: “The Waterside Shopping Centre is at the heart of Lincoln and as such we will be using local contractors wherever possible.

“Our partnership with Simons is hugely important to us in helping to deliver our vision for the centre and Lincoln as a whole.

“We have listened to the city’s shoppers and will be bringing two of the most sought after retailers into Lincoln over the coming months with H&M and Next scheduled to open in August and September of 2014 respectively.

“This redevelopment will bring a new energy and vibrancy to the Waterside Shopping Centre and we are delighted to have appointed Simons to make our dream a reality.”