The £275m scheme covers 8.9 acre site and has 130 metres of river frontage between the centre of Greenwich and the O2.

The site also has detailed planning permission for a cruise terminal, a 250 room hotel, commercial space and the restoration of the historic Grade II listed Enderby House built in the 1830s.

Barratt London will start construction of the residential elements, including 154 affordable homes, this autumn.

Barratt London will provide construction, development, accountancy and sales services to the JV.

Morgan Stanley Real Estate Investing will work with West Properties to deliver the cruise terminal and hotel.

Alastair Baird, Regional Managing Director, Barratt London said: “Our London business is expanding built on our capability to deliver challenging projects on time.

“This is a first class riverside site and we look forward to working with all the local stakeholders to deliver desperately needed homes and local facilities that will regenerate this important site.

“We have an outstanding track record of delivery and we will be on site as soon as possible.”

Brian Niles, EMEA Head of Morgan Stanley Real Estate Investing said: “We are pleased to be working with Barratt London as partners on the residential elements of this significant regeneration scheme for London.

“Barratt’s extensive experience of delivering complex developments makes them the ideal partner for us as we move forward with this opportunity.

“We also look forward to continuing to work with West Properties to deliver the cruise terminal and hotel as part of the regeneration of this important part of London.”