The centre’s owners Hammerson is creating a new 14-screen Cineworld cinema, nine new restaurants, improved bingo facilities and further retail units at the centre.
Graham will also redesign and remodel a section of the winter garden’s, create a new taxi rank, extend the bus station canopy and install new paving.
The first phase of the 120,000 sq ft scheme involves the demolition of the remaining units of the Pollock Centre and the existing bingo hall.
Guy Wells, development manager at Hammerson said: “The start of work on site is another major milestone in the delivery of the new leisure quarter at Silverburn which will firmly establish the centre as the premier retail experience in Glasgow and beyond.”
Works are scheduled to complete in spring 2015.