JCB to build £30m golf course next to HQ

Grant Prior 13 years ago
Share

JCB has unveiled plans for a new £30m championship golf course next to its world headquarters in Staffordshire.

The course will be used to entertain dealers and clients and could be used to host major tournaments.

The 7,150 yard course will be built on 240 acres of countryside to the south of JCB’s Rocester headquarters and be completed in 2018.

The course will be designed by European Golf Design who were responsible for the 2010 course at Celtic Manor which hosted the Ryder Cup.

The currently derelict Woodseat Hall will be at the heart of the scheme with the 18th Century mansion set to become the new clubhouse complete with a new luxury spa, leisure facility and five-star hotel-style accommodation for visiting  JCB guests.

Lord Bamford said: “As part of our plans to increase manufacturing capacity and grow sales, we need to build an even stronger awareness of the JCB brand around the world.

“Golf is a truly global sport and is a perfect fit for JCB as a global manufacturer as we look to develop strong relationships with customers and dealers worldwide.

“I’m not a golfer myself but I’m excited by the opportunity it presents us in driving our future plans for business growth.”

JCB Chief Executive Officer Graeme Macdonald said: “The golf course will be the biggest marketing tool available to JCB in its history, helping grow sales and create jobs.

“If the course were to host a major tournament, the television coverage would certainly put the JCB brand firmly on the world stage.

“It would also help to raise the profile of Staffordshire and promote the county as a tourist destination to millions of people around the world.”

European Golf Design’s course architect for the JCB course, Robin Hiseman, said: “We were asked to create a premier tour-proven golf course to stand shoulder-to-shoulder with the very best contemporary golf course designs in the UK.

“We are very confident that our design meets this requirement, taking full advantage of a rich landscape that includes deciduous woodland, classic English farmland and historic parkland with many arboretum-standard specimen trees.

“The course design, which is burgeoning with imaginative design concepts, will twist and turn around the natural contours of the site, dipping in and out of the woodlands and involving the existing water features in a range of exciting ways, including the spectacular and unique Par 3 17th hole, which plays onto an existing wooded island in the South Lake.

“We are looking forward to building this JCB course, and as you might expect, JCB machines will be doing all of the work in what will be a 240-acre shop window for its product range.”

The new golf course – which is subject to planning consent – will be made available mainly to JCB’s network of 770 global dealers.

Latest news

Formwork panel hits Hinkley worker after falling 29 metres

Improvement notices issued by nuclear regulator extended
6 hours ago

Focus on growing markets pays off for Balfour Beatty

Strong set of half-year results with momentum expected to continue for 2026
19 hours ago

Ardmore directors fight to save property firms with CVA plan

Seven firms seek CVA lifeline as Ardmore fights BLO ruling in Court of Appeal
20 hours ago

Investment giant acquires Phoenix ME

Deal set to accelerate growth strategy at M&E specialist
2 days ago

Structure Tone revenue almost triples to record £449m

London fit-out boom swells order book to £1.3bn
19 hours ago

Kier inks second Derwent London office scheme for £99m

Firm lands repeat business on flagship Oxford Street redevelopment
21 hours ago

Hill hires former Telford Homes boss

John Fitzgerald to oversee Eastern Residential and Western businesses
20 hours ago

Willmott Dixon kicks off Oldham town centre regen

Firm picked for £28m first phase of Prince's Gate for developer Muse
21 hours ago

VINCI UK profit jumps 51% after group overhaul

Highways, civils and FM Conway acquisition lift earnings as turnover approaches £3bn
2 days ago

Clancy Consulting administration move sheds historic liabilities

70 jobs safeguarded as core civil and structural engineering business survives
2 days ago

Multiplex gets start date for City Road 36-storey tower

Main construction to get underway this quarter
3 days ago

Bellway beats build target despite weaker buyer demand

CEO calls for Stamp Duty cuts and first-time buyer help to revive housing market
2 days ago

Trade credit insurer could cut cover for Vistry suppliers

Allianz Trade reportedly reduces credit limits as house builder battles to cut £470m net debt
3 days ago

Bricklayer breaks back after falling through roof

Contractor fined £20,000 for safety failures
2 days ago

M&E specialist ACES files administration notice

Avon Combined Electrical Services expanded into the capital last year to win larger jobs
3 days ago

Portsmouth picks ECF for 2,300-home city centre regeneration

Council finally advances ambitious City Centre North regen plan
3 days ago

Newcastle office block plan unveiled

12-storey scheme to be latest addition to One Founders Place
3 days ago

Eric Wright to start £65m Tebay-style M56 services

Yates starts groundworks on Cheshire motorway services
3 days ago

Plans in for retrofit of London Charing Cross office icon

Major retrofit plan keeps 90% of iconic 1990s office building
3 days ago

Higgins lands Brentford estate revamp

Construction to start this autumn on 182-home scheme
3 days ago

Kier bags biggest sewage treatment job yet

Firm signs ECI deal on £265m Thames Water AMP8 treatment works upgrade
6 days ago

Plan in for 53-storey Birmingham build to rent tower

42 High Street tower near the Bullring could be Birmingham's tallest building
6 days ago

HG seals hat-trick of Gateway 2 project approvals

Bristol, Manchester and London schemes will deliver 664 homes and student beds
6 days ago

Farrans to build new Stansted skylink walkways

Sections to be built "offsite" in vacant airport hangar
6 days ago

Ceiling specialist Zentia went down owing suppliers £5.6m

Unsecured creditors left holding worthless invoices
6 days ago

Mears secures £4.2bn pipeline after contract winning spree

Housing upkeep giant lands £1.4bn of work as Birmingham deal leads bumper order book
7 days ago

Construction buyers see first signs of a turnaround

July data shows construction market starting to stabilise
7 days ago

£90m bid race for iconic Foster museum revamp

UAE's Sainsbury Centre museum to get new envelope and low-carbon building services
7 days ago

Persimmon sharpens axe on costs as inflation threat grows

Builder targets procurement savings as inflation clouds outlook
7 days ago

Multiplex tops contracts league with £400m office job

July order haul among Top 50 contractors edges up 3.5% in July
7 days ago