The rebranding comes after extensive restructuring at the steelwork group and was rubber-stamped by its annual general meeting.
Key trading names are also changed. Severfield-Watson Structures becomes Severfield (UK); Fisher Engineering becomes Severfield (NI); and Atlas Ward Structures becomes Severfield (Design & Build).
To reflect the company’s history, key offices have been named– Severs House, Ward House and Fisher House.
Ian Lawson, Chief Executive Officer, said: “Today’s brand and company website launch is a major step forward for Severfield forming an integral part of the group’s overall operation review.
“Following important feedback from our major stakeholders and customers we understand that in this competitive market it is key to have a single, focused brand and management is delighted to have achieved this.”