Pay people more money and show them what a career in construction can achieve.

Documentaries like BBC2’s current Fifteen Billion Pound Railway are a great way of showcasing what working in the industry can be like.

The show highlights Crossrail’s construction and is a fantastic example of the awe-inspiring, interesting and rewarding work a career in the industry offers.

Couple a fulfilling career with decent pay and we’ll go some way to solving construction’s skills crisis.

People often associate construction with low-paid, unskilled and dangerous work.

That’s not the industry most of our readers know so let’s highlight professional careers where pay is rising fast.

We have a real white-collar skills crisis in construction with companies desperate to attract new blood.

Telling youngsters that some construction managers are currently being offered six-figure salaries will surely get their attention.

The industry is undergoing a revolution as technology changes the way companies operate.

Construction is now a fast-paced industry which is constantly evolving but still produces a tangible end-product people can be proud of.

We all know construction is a great industry.

We build amazing things and it’s also social and a good crack.

We should tell people that rather than rely on trade body recruitment campaigns which always come over a bit patronising and feel like they have been designed by committee.

Paying a decent salary and showing people a good time while building things that make a difference shouldn’t really be a hard sell.

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