McCarthy & Stone targets down-sizing 55-plus market

Aaron Morby 11 years ago
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McCarthy & Stone is upping its annual homes completion targets to 3,000 within four years on the back on surging interest in specialist retirement living.

The firm said it was rolling out new Ortus Homes branded developments next year for the well-heeled new downsizing 55-year-old market.

Building work is underway at Ortus schemes in Solihull and Swanage, with a further 20 sites in the pipeline.

Clive Fenton, Chief Executive Officer, said: “We expect Ortus Homes will help us to capture a wider share of the active retiree market for whom the traditional concept of retirement housing has not been appropriate.”

He set out the targets ahead as McCarthy & Stone announced pre-tax profits had soared to £63m from £12m in 2013.

This was driven by a 10% rise in legal completions to 1,677 at net average selling price up 16% to £214k, raising revenue by a quarter to £388m.

In the year to 31 August 2014, the combination of top-line growth and cost discipline enabled the group to deliver an improvement in operating margin from 15% to 19%.

Fenton said the outlook for the retirement homes specialist was looking very bright and McCarthy & Stone aimed to double the size of the business to 3,000 homes a year.

He said that one in four over 60s were interested in retirement living, yet only 1% of older owner-occupiers currently lived in specialist retirement housing.

“This gives the group confidence that there is a very large addressable market for its products and the group continues to innovate to sustain its appeal to the broad retirement age group.”

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