How to boost your brand in 2015

Grant Prior 9 years ago
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Contractors will need more building materials, specialist services and equipment next year as the construction market continues recovering.

The big question for manufacturers and subcontractors is how to ensure their products and services are specified.

Construction as a marketplace has undergone a revolution in recent years thanks to the internet and changes in the procurement process.

Main contractors now have a huge say in what products are specified on projects as the traditional influence of architects wanes.

The days of a designer dictating brands of building materials are long gone as clients turn to contractors for advice on the best options.

It’s all about getting your brand out there among contractors looking to work with the best names.

Major companies also want to forge closer ties with specialists as the market rises and close working relationships become more important.

The internet is the place everyone now turns-to for information.

But some companies still promote their products in print magazines despite their plummeting circulations.

Marketing departments are often not the first part of big companies to wake-up to changes in the how the industry operates.

Construction now consumes its news in real-time online and that trend will only strengthen in 2015.

If you and all your colleagues read the Enquirer, but see your company advertising appearing elsewhere, let your marketing people know their is a more effective alternative.

The figures speak for themselves as the Enquirer now enjoys:

1.4 million page views a month from 200,000+ unique visitors

38,000+ subscribers to our daily newsletter

Our latest reader survey showed that 75% of the Enquirer’s audience has an influence on purchasing products and services.

That is reflected in our industry-leading response rates for online advertising.

Our clients enjoy branding on hundreds of thousands of pages every month plus hundreds of direct click-throughs to their own websites.

The next twelve months will be an exciting time for construction and the Enquirer can help your company grow with us and the industry.

For more information on our advertising packages contact:

Jenny Martin, Sales Director
[email protected]
Tel: 07803 523339

 

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