Hounslow Borough Council picked the house builder and its commercial development arm Wilson Bowden to lead regeneration plans for the area two years ago.
At the heart of plans for more than 500 homes, a 10-screen cinema, cafes and a public square is a landmark residential 27-storey tower, which has divided opinion in the area.
The plans, designed by architect TP Bennett, still need to be approved by the mayor of London after the Greater London Authority previously said the development did not comply with the London Plan.
But Barratt said it was confident the plans would get rubber stamped by the GLA.
Barratt/Wilson Bowden winning bid
- Mixed-use scheme to create a new urban quarter for the town centre that links the Blenheim Centre development back to the High Street
- Scheme proposals contain a multiplex cinema, 134,000 sq ft of commercial and a 525 apartments.
- All set within a high quality public realm with improved linkages to the High Street
- Car-parking to be provided in a predominantly undercroft solution utilising the existing levels
- 41% affordable housing provision
Construction is due to commence in early 2017, once all the third party land has been acquired, with the final residential completions expected in late summer 2020.