The driver monitoring programme is being hailed as a success after road traffic accidents among its drivers decreased by 35% since 2012 and carbon emissions were cut by 22%.

Innovative use of a tracking devices has hammered home to drivers that safer, slower drivers also use less fuel and Murphy is now trialling engine management fuel saving devices in several of its vehicles.

Tracking devices are now fitted to Murphy’s 1,900 commercial fleet of vehicles and monitor all aspects of driver performance.

This includes speed, idling time, distance and location to optimise journey routes.More than 50 drivers who previously exhibited negative driver behaviour have changed their habits and now have a zero reoffending rate following the awareness campaign.

John Coll, director of procurement, plant and transport, said: “At Murphy, we realise the value of getting our drivers to better understand the consequences of their actions – whether that’s the amount of fuel and carbon that can be used up by idling in traffic or looking at ways to improve their driving.

“The awareness scheme has certainly helped improve the way people think and act, and has helped Murphy push at cutting our carbon and costs as much as possible.”

As part of its driver awareness campaign, and in line with its ‘Never Harm’ culture programme, Murphy used information from the vehicle tracking technology to engage with drivers about the choices they made when driving – both good and bad.