Lovell Homes boosts build quality with British Gypsum

Grant Prior 6 years ago
Share

Lovell Homes has become the first national home builder to adopt British Gypsum’s advanced drylining solutions as standard on its homes at Heath Farm, Holt, North Norfolk.

Lovell has adopted Gyproc Habito and Silent Floor in response to the Building Better Homes Report, commissioned by British Gypsum in 2016.

The report details a number of drawbacks associated with new-build properties including flimsy walls and noise transfer between floors.

Justine Elliott, sales director at Lovell, said: “We have a strategic target of delivering over 5,000 open market homes across the UK in the next five years and that gives us a tremendous opportunity to redefine what ‘new-build’ stands for.

“The Report from British Gypsum is the first time any company has really investigated, in detail, consumer attitudes towards build quality and new-build – highlighting issues we can, and must, address if we are to improve the reputation of new-build in the UK.

“Our decision to partner with British Gypsum and integrate the very latest innovations in plasterboard into our homes was an easy one to make.

“If we take a step back for a moment and put this into context, the housebuilding industry’s current reliance on out-dated technology is very unusual.

“If you look at the automotive industry, whatever level of car you’re purchasing, the brands within that space are constantly delivering new technologies to improve the user-experience.

“So why in our industry, where arguably people are making the biggest and most important financial commitment of their life, do we actively shy away from innovation? Yes, there is a cost implication in embracing the very latest innovation – but what’s the cost to our brand if we don’t?

“We must work collaboratively with our supply chain to find ways of building better homes and put the real needs of home buyers at the centre of our decision-making – we can build better, we must build better and we hope that by our actions we are setting a new standard other housebuilders will adopt.”

The innovations from British Gypsum, which are being used as standard on all house types at Lovell Homes’ Heath Farm development in Holt, are Gyproc Habito super-strength plasterboard and Silent Floor.

Sarah White, residential sector manager at British Gypsum said: “We’re constantly developing new materials that put ‘lifestyle’ at the centre of our development programme and what the Building Better Homes Report clearly demonstrates is that consumer desire for more robust walls in the new-build space is very evident.

“For Lovell Homes, they have a clear desire and strategic ambition to change the perception of new-build, equally they recognise the importance of their brand at a local level and how, by creating a clear point of differentiation in build quality and going above the standard specification, they can influence buying decisions amongst consumers.”

Latest suppliers & buyers news

New Knauf rainscreen cavity systems make life easier for specifiers

Rocksilk RainScreen Cavity Systems launched
20 hours ago

Go Smart card checks set to end within days

Contractors should move to CSCS Smart Check as soon as possible
2 days ago

Milbank delivers precast floors on 100% renewable fuel

Delivery and installation of precast concrete hollowcore floors using only Hydrotreated Vegetable Oil

AGD suppliers latest crawler cranes for HS2

Buyer Total Plant Ltd puts two Sennebogen machines to work in Birmingham
2 weeks ago
AGD Equipment Ltd

LDD Construction acquires Drill Masters

Latest deal for diamond drilling specialist expands presence in East of England

Conquip launches industry-leading after-sales service

Products and services supplier offers big benefits for contractors

Wernick Group celebrates 90th anniversary

Major milestone for portable and modular buildings specialist
2 months ago
Wernick Group Limited

Quest boosts fleet after ‘try-before-you-buy’ offer

Waste management specialist sings praises of dirty water recycling tanker
2 months ago
Quest Waste Management

AGD takes delivery of powerful new piling rig

Compact Comacchio machine packs a punch
2 months ago
AGD Equipment Ltd

Deanestor lands Robertson school deal

Latest win for fit out specialist
2 months ago
Deanestor

Statom buys another £5.4m of kit from PERI

Concrete specialist seals latest deal with formwork and scaffolding firm
2 months ago
PERI Ltd

New partnership promotes plant crossing safety

SRL Traffic Systems and CLD Physical Security Systems establish hire partnership
2 months ago
SRL Traffic Systems

Go Smart skills card checking to end soon

CSCS scheme leaders urge industry to prepare for new verification system
3 months ago

Core Highways brings all divisions together

Rebranding sees £120m turnover specialist operate as one business
3 months ago

Construction firms co-operate on green wall

Willmott Dixon, FACE Brickwork, Grayson, Speedy Hire and Cemfree showcase carbon cutting methods
3 months ago
Cemfree

Floorplan celebrates 25 years of success

Raised access flooring specialist benefits from exclusive partnership with Italian supplier JVP
3 months ago
Floorplan Systems Ltd

Deanestor lands £3m deal at Passivhaus school

Fitout specialist lands latest contract from Robertson
4 months ago
Deanestor

Offsite Solutions lands £2.4m shower pod deal

Major contract win on McAleer & Rushe student tower
4 months ago
Offsite Solutions

J3 arranges insurance deal on £55m McGoff resi scheme

Independent insurance and finance advisory continues to win work in new build market
5 months ago

Revamp for CSCS skills card website

Overhaul makes it easier to get the right card
5 months ago

IBMG strengthens senior management team

Peter Cudd becomes CCO and Allun Pittingale COO at builders' merchant's chain
5 months ago
IBMG

Vivalda offers “dust free” manufacturing

Cladding specialist offers effective off site cutting service
5 months ago
Vivalda Group plc

AFI Rentals launches carbon offsetting scheme

Customers can offset 100%+ of environmental impact of machines delivery
5 months ago
AFI-Rentals

Scaffold firms urged to claim training cash

NASC has an extra £180,000 for member firms
6 months ago
NASC

Materials giant Heidelberg drops Hanson brand

Hanson UK renamed Heidelberg Materials
6 months ago
Heidelberg Materials

MCL-PM bounces back from Ilke Homes setback

Modular specialist "stronger than ever" despite sector failures
6 months ago

Pod specialist delivers in Canary Wharf

Latest deal sees Offsite Solutions deliver 356 shower pods
6 months ago
Offsite Solutions

Fit-out specialist hits record turnover

Deanestor back in the black
6 months ago
Deanestor

FP McCann opens new concrete roof tile factory

New plant can produce 60m roof tiles a year
7 months ago
FP McCann

New CEO at Etag

Former Saint Gobain MD joins fixings specialist

Firm Quick Find

Join Now

Sorry, there was a problem with the details you have entered. Please review the highlighted fields.

Sorry, this email address has already been registered.

Top searches

Contractor services