Bennetts, based in Gloucestershire, specialises in the hire and sale of tower cranes to the residential and commercial construction industry throughout the UK – concentrating mainly in the south of England.
The business has seen rapid growth over the last three years thanks to a mix of good trading conditions, a focus on the residential building market which remains buoyant and significant investment in new crane models to meet the ever changing needs of the industry.
In line with the growth, the directors instructed a major branding agency to update and refresh the Bennett’s brand, which has included a new logo, website, internal and external marketing collateral and social media.
Managing Director Edward Seager says the re-brand has been ‘transformational’ and is part of an on-going drive for innovation, growth and improvement across the business.
He said: “Over the last three to four years we have seen rapid growth and we have been focused on the delivery of our service and building our fleet of cranes.
“However, this year we wanted to make sure the appearance of our brand matched the business success and status.
“The construction industry, and crane hire sector in particular, has been slow to keep up with trends in modern marketing and branding, but that is starting to change.
“We know that to stay competitive we need to look at every aspect of our business – our company re-brand is just one part of that.”
“For us it’s not just about giving a professional look, the re-brand goes much deeper into the ethos of the business.
“It has made us look at our processes, our internal communications and the messages we give our customers and the wider industry.
“We know that our equipment, people and service is high quality, but we need to let people know that – this rebrand supports that. We certainly feel we are now well-placed for the next decade ahead and we’re focused on continuing our growth and strengthening our brand.”