New look for fast growing crane hire specialist Bennetts

Grant Prior 4 years ago Bennetts Cranes Limited
Share

Expanding tower crane hire and sale business Bennetts has revealed a major re-brand of the company.

Bennetts, based in Gloucestershire, specialises in the hire and sale of tower cranes to the residential and commercial construction industry throughout the UK – concentrating mainly in the south of England.

The business has seen rapid growth over the last three years thanks to a mix of good trading conditions, a focus on the residential building market which remains buoyant and significant investment in new crane models to meet the ever changing needs of the industry.

In line with the growth, the directors instructed a major branding agency to update and refresh the Bennett’s brand, which has included a new logo, website, internal and external marketing collateral and social media.

MD Edward Seager is keen to keep up with modern marketing trends

Managing Director Edward Seager says the re-brand has been ‘transformational’ and is part of an on-going drive for innovation, growth and improvement across the business.

He said: “Over the last three to four years we have seen rapid growth and we have been focused on the delivery of our service and building our fleet of cranes.

“However, this year we wanted to make sure the appearance of our brand matched the business success and status.

“The construction industry, and crane hire sector in particular, has been slow to keep up with trends in modern marketing and branding, but that is starting to change.

“We know that to stay competitive we need to look at every aspect of our business – our company re-brand is just one part of that.”

“For us it’s not just about giving a professional look, the re-brand goes much deeper into the ethos of the business.

“It has made us look at our processes, our internal communications and the messages we give our customers and the wider industry.

“We know that our equipment, people and service is high quality, but we need to let people know that – this rebrand supports that. We certainly feel we are now well-placed for the next decade ahead and we’re focused on continuing our growth and strengthening our brand.”

Latest suppliers & buyers news

Welfare Hire Launches New ECO & Social Value Calculator

Mobile ECO welfare and lighting specialist takes the next step on their net-zero carbon journey with the launch of an industry leading sustainability calculation tool

Deanestor fits out new £14m Scottish school

Calderwood Primary is latest link-up with Morrison Construction
2 days ago
Deanestor

Offsite Solutions seals £4.2m pod deal from Midgard

Latest deal on £260m build-to-rent neighbourhood in Hove for Moda
2 days ago
Offsite Solutions

Positive results from first cement-free pile tests

Cemfree concrete plays vital role in latest ground engineering advance
2 days ago
Cemfree

FlowForma raises €4m and creates 70 new jobs

Software specialist helps construction companies with process change
2 weeks ago

Deanestor plays part in hospital fitout

Furniture specialist delivers at Scottish Highlands hospital
2 weeks ago
Deanestor

J S Wright lands latest package on huge estate regen

M&E specialist winds £9.6m deal on Hill Group site in Walworth
2 weeks ago
J S Wright & Co Ltd

Zutec offers help to fix the cladding crisis

Software solution helps assess legacy buildings, identifies remediation ensures work is done on properties
3 weeks ago
Createmaster

Ameon lands £10m M&E package from Willmott Dixon

Rochdale deal is building services specialist's first link-up with main contractor
3 weeks ago
Ameon

Offsite Solutions delivers final pods for £3.2m Berkeley package

London tower is latest collaboration between bathroom specialist and housing giant
4 weeks ago
Offsite Solutions

Causeway acquires asset management specialist Yotta

Latest deal makes data flow between contractors and local authorities easier
1 month ago

Ameon lands £6.2m high-rise contracts from GMI

Specialist to supply building services on two towers in Manchester
1 month ago
Ameon

HBS lands latest low carbon M&E deal from Wates

Work to start later this year on WInchester scheme
1 month ago
HBS Group Southern

Net Zero Buildings enjoys 300% jump in work pipeline

Carbon zero business booms after acquisition by Premier Modular
2 months ago

Taylor Hart expands northwards with new Leeds office

Drylining specialist continues growth plans to meet demand
2 months ago
Taylor Hart

Dunore look to shake-up utility sector

Start-up enjoys strong first nine months as it makes life easier for clients

Former Keltbray directors join demolition firm Downwell

Specialist contractor appoints Andy McClafferty and Mark Roberts to help growth push

British Gypsum cuts skim finish plaster setting time in half

ThistlePro FastSet Finish to improve productivity and efficiency on site
3 months ago
British Gypsum

Bluespot launches new Swedish inspired range

Furniture range perfect for whole host of settings
3 months ago
Bluespot Furniture Ltd

Strong demand sees Vivalda move to bigger premises

Non-flammable cladding distributor doubles its capacity
3 months ago
Vivalda Group plc

WOODSmith wins key contract with British Steel

North East contractor hails major deal as it continues expansion drive

Vac UK puts in another giant order for £10m of machines

20 new Longo Rhino excavators add to specialist's impressive fleet
3 months ago
Vac UK

Marchetti telescopic crawler cranes go electric

Versatile new models now available from UK dealer AGD Equipment Ltd
4 months ago

O’Donovan boosts fleet safety with Scania skiploader

Latest addition to fleet offers top level protection for other road users

Latest G&M safety system to stop falls down stairwells

Company acts after near miss involving its own operative
4 months ago
G&M Group

J S Wright bags £3.5m Bristol package

Building services specialist lands latest deal with house builder Hill
4 months ago
J S Wright & Co Ltd

Temporary works consultant IDH sets up housing design arm

New director to head up “one-stop-shop” housing division

Bluespot launches noise-busting designer acoustic panels

New easy-to-install panels can cut reverberate noise by 85%
4 months ago
Bluespot Furniture Ltd

J S Wright lands £7.25m Hounslow housing deal

Work to start this month on M&E package for Notting Hill Genesis and Hill Group
5 months ago
J S Wright & Co Ltd

Collett boosts wind turbine delivery fleet

Transport specialist acquires specialist machines from Plant Speed
5 months ago
Collett & Sons Ltd

Firm Quick Find

Join Now

Sorry, there was a problem with the details you have entered. Please review the highlighted fields.

Sorry, this email address has already been registered.

Top searches

Contractor services