The move is part of the board’s latest three-year plan which highlights how it will spend the £614m of levy income collected between 2019/20 to 2021/22.

The plan outlines the ‘Big Six’ skills challenges identified by CITB research.

They include:

• making construction an attractive career to a broader range of recruits
• developing a ‘site-ready’ workforce
• getting more construction learners to join the industry
• growing the number and diversity of apprentices
• helping smaller firms invest in the training that can transform their business
• boosting the number of assessors for vocational qualifications.

The nationwide careers campaign aims to “attract and inspire many more recruits from all walks of life.”

It will be funded from a £23m pot set aside to fund campaigns alongside the existing Go Construct initiative.

CITB said: “This big, bold campaign will highlight the many fantastic and well-paid career opportunities available, reaching groups who have traditionally been underrepresented in the industry.

“It will provide clear information on how to get into construction, including through apprenticeships and work experience, and will showcase the support available, such as higher CITB funding rates for apprenticeships.”

CITB is also looking to boost the number of “site-ready recruits” for employers by expanding the Construction Skills Fund initiative.

A further 20 onsite hubs will be added to the 26 currently operating to extend the scheme to Scotland, Wales and other regions in England.

The new hubs will give thousands of local people valuable onsite experience, and deliver the work-ready candidates employers need.

CITB said it will also increase help for smaller contractors by increasing its Skills and Training Fund.

CITB Chief Executive Sarah Beale said: “Our Business Plan identifies the most pressing skills challenges we face as an industry, and sets out the detail of how CITB will work with partners to address them.

“We’ve built the plan by listening to employers and their needs, and making sure CITB is focused on a small number of really critical projects that it is best placed to deliver, whilst improving our services too.

“Working with employers, learners and education, I’m confident that this plan will help transform construction and make it fit for the future.”

For full details of how the CITB levy money will be spent over the next three years click here.