Developer CEG said plans to transform the gateway site between the High Street and Northern Quarter will replace a predominantly vacant 1970s block with a “distinctly Mancunian building”.

David Hodgson, Head of Strategic Development at CEG, said: “This is an extremely challenging regeneration project on a constrained brownfield site.

“Today’s resolution has provided the opportunity to transform this rundown building with a bold, confident and distinctly Mancunian building.

“CEG has managed investment into Manchester for many years, including the extensive renovation of the historic 196 Deansgate and is transforming Jackson House, now known as M33, in Sale and Altrincham Business Park.

“We look forward to continuing to work with the City Council to bring forward an exciting new development at High Street.

“Today’s planning committee process is just the first step in the journey to deliver much-needed regeneration of this key site.”

Designed by Feilden Clegg Bradley Studios, the architecture uses light ivory-white glazed ceramic tiles to reflect more light on the street scape than the existing dark brick.

Alex Whitbread, Partner at FCBStudios, said: “The scheme for High Street Manchester is a bold piece of architecture that draws inspiration from the art deco architecture and economic aspirations of central Manchester.

“It will revitalise this area of the city centre with street level retail and cafés, a new link through to the vibrant Northern Quarter, an improved market and place a strong silhouette on the skyline.

“Our scheme sets the tone for the next phase of development on High Street – sustainable, social and connected.”