CITB cuts spending on £10.8m social media campaign

Grant Prior 4 years ago
Share

Industry training body CITB has cut plans to spend £10.8m on its latest social media campaign to attract youngsters into construction.

The Future Made campaign sees social media influencers  “posting content on their platforms to show young audiences their adventures in trying out bricklaying, roofing, painting and decorating and more.”

A Freedom of Information request earlier this year revealed the CITB had a budget of £10.8m for “full development, launch and campaign activity” over the next three years.

But the coronavirus pandemic prompted a major rethink and a slashing of spending.

Future Made is designed to “change the hearts and minds of under-25s” who are currently turned off by construction jobs.

The campaign will drive youngsters to the existing Go Construct website for more detailed information on applying for apprenticeships.

The FoI request also revealed that the Go Construct website cost £1.3m to set up in 2015 with £2.6m spent promoting it since then.

CITB also planned to spend another £3.5m on marketing and running the Go Construct site over the next three years.

But the the combined Future Made and Co Construct 2020/21 budget has now been cut to below £1m and the initiatives “significantly scaled back”.

CITB also confirmed that it doesn’t record how many people have joined apprenticeship schemes via Go Construct.

It said: “We do not record how many individuals have joined the sector as a result of Go Construct, therefore we cannot track the direct benefits, nor calculate the return on investment.”

The FoI requests were submitted by workplace audit and CIS contract provider Hudson Contract who are vociferous critics of the CITB.

Ian Anfield, managing director of Hudson Contract, said: It begs the question that if CITB can drop the spending on this at the drop of a hat, why were they spending so much in the first place?

“At a time when many construction companies are fighting for survival under the coronavirus lockdown, CITB will struggle to justify such sums.”

Steve Radley, CITB Policy Director, said: “While we stand by our record of investment in these areas, we are prioritising industry’s needs, namely supporting training and apprenticeships.

“Our investment of levy will focus on these areas, building on measures already announced such as bringing forward apprenticeship grants and dedicated funds for micro, small and medium firms.”

Latest news

Bouygues/Murphy JV confirmed for £2.3bn Thames tunnel job

BMJV clinches 4.2km Lower Thames Crossing road tunnel job
2 days ago

Berkeley keeping close eye on subbies as market softens

Supply chain insolvency now bigger threat than build cost rises
20 hours ago

Roofing firm fined £881,000 after double fall

Court hears of two falls on sites involving same contractor
2 days ago

Plans in for £450m Coventry city centre regeneration

Work is expected to start next summer on City Centre South scheme
20 hours ago

Galliford Try to upgrade Red Arrows base

Contractor seals quartet of RAF base upgrades
21 hours ago

Strabag tunnel drive in Yorkshire sets new world record

Woodsmith potash mine tunnelling project to be included in Guinness World Records
2 days ago

McLaren and Arlington to develop York Central site

Developer deal signed for one of the UK’s largest city centre regeneration schemes
2 days ago

Watkin Jones plans 36-storey Glasgow tower

The Ard student rooms scheme will be Glasgow's second tallest building
2 days ago

Balfour Beatty on track for solid set of results

Country's largest contractor on course to meet financial targets
2 days ago

Brymor Group Southern heads for CVA

Hampshire builder applies for Company Voluntary Arrangement with its creditors.
2 days ago

Former Costain transport chief joins Aecom

Sue Kershaw takes up US-based vice president job with consultant
2 days ago

Industry’s best construction managers revealed

More than 80 now in the running for delayed awards: Full list
3 days ago

Materials prices plummet as housing demand slumps

Buyers report biggest fall in purchasing costs for 14 years
3 days ago

Welsh contractor Andrew Scott targets £90m turnover

Profit and revenue up at Port Talbot-based civils and building firm
3 days ago

M-AR buyer starts round of redundancies

30 jobs at risk after modular firm bought out of administration
3 days ago

First HS2 viaduct completes deck beam installation

EKFB completes beams for first of project's 50 major viaducts
3 days ago

Fatal accident at Laing O’Rourke Oxford site

Work suspended on site after tragedy
4 days ago

Homes lead the way as Bancon Group boosts turnover

Homes and contracting group looking to further growth in 2024
3 days ago

L&G Modular Homes scheme replaced by traditional build

Wolverhampton council chooses new partner and build method for £150m project
3 days ago

£33m Plymouth city centre homes scheme approved

Spring start for Bath Street scheme in Millbay regeneration area
3 days ago

Balfour renews £330m Lincolnshire highways deal

Firm will use its new operational control hub to promptly address network issues
4 days ago

Three Caledonian Modular-built schools to be demolished

DfE confirms Essex, Somerset and Northampton schools will be bulldozed and rebuilt
4 days ago

Gilbert-Ash takes £30m Tate Liverpool revamp

Work to start in the New Year on remodelling of iconic 1846 warehouse
4 days ago

HS2 Solihull mass transit enabling works out to bid

Bidding for £60m main works to start early next year
4 days ago

Modular health specialist Vanguard rescues M-AR

Deal with administrators sees Vanguard add production capacity with 100,00 sq ft offsite factory
4 days ago

Torsion forms JV to build £90m Leeds resi tower

Construction to start in January on one of Leeds' tallest towers
4 days ago

Approved change to concrete ‘recipe’ to slash carbon emissions

New approved concrete mixes will be able to blend finely ground limestone and fly ash
5 days ago

Network Rail unveils Cardiff South Central masterplan

Plans being drawn up for major housing-led mixed-use scheme
4 days ago

McLaren Living to revamp Watford police station site

Developer to submit plans for a major mixed-use development
5 days ago

National Grid £12.8bn HV civils framework hits market

Firms needed for major power line links and high voltage direct current converter stations
5 days ago

Contractor services