Construction starts today on the site which will contain 412 homes in seven blocks alongside 15 new retail spaces, co-working and office space, a cinema and a new primary care health centre.
Galliford Try has signed an £85m contract to deliver two plots at 1 Ashley Road and 2 Ashley Road, providing a total of 281 homes.
The plots will contain four towers ranging from five to 18 storeys.
United Living will deliver 131 council-owned homes to be provided at council rents in partnership with LB Haringey on the Welbourne site, with a mix of one, two and three bedroom apartments, arranged over three and 16 storeys.
Tom Goodall, Argent Related, Head of Residential, said: “This marks a significant step forward for the project, creating a new centre for Tottenham Hale and much needed homes for the area.
“We are committed to delivering to the highest standard and are proud to announce partnerships with both Galliford Try and United Living.
“During these unprecedented times, we are pleased to be able to support the construction industry and local employment by awarding these significant contracts.”
Bill Hocking, Chief Executive of Galliford Try, commented: “We are delighted to have been selected by Argent Related, working together to safely deliver much-needed new homes and commercial developments to stimulate and support the economy, during these challenging times.”