The developer’s construction arm is the principal contractor for the £55m two-year construction project to build 92 flats above groundfloor shops in two distinctive buildings.
Galliard is starting construction after sealing a deal with Transport for London to buy the site and securing strong off-plan sales.
Designed by architect Hawkins\Brown with specification and interior design by Argent Design, TCRW Soho is scheduled for completion in Summer 2023.
The scheme will comprise two new buildings, one Art Deco in style providing 69 apartments and an 8,000 sq ft Oxford Street retail unit, and the other Georgian-inspired in style, providing 23 apartments and 2,000 sq ft of new retail accommodation and kiosks.
TCRW Soho is already over 50% forward-sold off-plan, with over £75m worth of sales, reflecting ongoing demand for homes in Central London.
Don O’ Sullivan, chief executive of Galliard Homes, said: “TCRW Soho is an example of a best practice residential-led regeneration project located above this 21st Century, new entrance to a key central London transport interchange giving the homeowners doorstep access to the West End and Soho.”
With the Elizabeth line expected to open in the first half of 2022, the new interchange at Tottenham Court Road will be one of London’s busiest stations. The ticket hall and underground station will be accessed via Dean Street and the interchange will offer access to the Elizabeth line and the Northern and Central underground lines.