Westminster City Council received planning approval for the site this week which will contain 718 new homes.
Bouygues is main contractor on the first £97m phase of the scheme designed by astudio architects.
Richard Hyams, Co-founder and CEO of astudio said: “We are delighted to achieve this milestone for such an important regeneration project – one of the largest and most significant in south Westminster for an entire generation.
“The quality of our design has been driven by a truly visionary Westminster client and with the local residents have actively engaged with the design team to set new standards for estate regeneration.
“Our design for Ebury Bridge Estate has placed the community at it’s heart, with over 50 per cent of the project comprising of affordable homes. Having seen and developed the project through virtual reality capabilities, we are now excited to see the designs come to life.”