The Northgate Yard scheme, designed by Corstophine + Wright, will see the firm build a seven-screen cinema, eight-lane bowling alley and sports bar.
Led and funded by Sedgemoor District Council, Northgate Yard is the culmination of many years of planning for a central entertainment and dining hub for Bridgwater.
Willmott Dixon was procured through the Southern Construction Framework to deliver Northgate Yard, which will be completed in October 2022.
Rob Woolcock, Willmott Dixon area director, said: ‘‘We know the town has been eagerly waiting for this to happen and our team are looking forward to delivering it. We have worked closely with Sedgemoor District Council to ensure the project benefits the local community as much as possible, through working with a local supply chain and providing apprenticeships and training.’’