The move follows a £19m funding deal with specialist real estate development finance provider Maslow Capital to support Henry who are acting as developer and contractor.
The scheme on Greenford Road will comprise a part 14- storey, part 5-storey and part 3-storey residential building that will accommodate 83 flats.
Redevelopment of the site will involve the demolition of an existing petrol station.
Charles Leigh, Development Director at Henry Construction said: “We are delighted to have closed this transaction with Maslow, which will enable us to build and deliver much needed high-quality housing for the London Borough of Ealing.
“I look forward to continuing our relationship with Maslow throughout the construction period, and on future projects.”