The project has faced a 10-year planning wrangle after local opposition but will now see a new office-led development comprising three distinct buildings.

Designs retain, refurbish and extend the existing 1950s 12-storey structure, and introduce two new buildings on Kensington Church Street.

The redevelopment of the tower will upgrade the existing workspace through the extension of the floor plate, addition of two new floors and the introduction of balconies and a roof terrace.

A six-storey building on Kensington Church Street will offer large retail space on the ground floor and additional workspace on the upper floors, with landscaped terraces on each level of the western elevation.

The final eight-storey building will provide affordable housing and a medical centre, designed in collaboration with the NHS. A new landscaped square fronting Notting Hill Gate will establish an inviting and inclusive space.

Henry Squire, Partner at Squire & Partners said: “We are delighted to bring forward a vision that creates a new, extremely high-quality, distinctive campus of buildings and public realm that will complete the regeneration of Notting Hill Gate and be a very positive addition for years to come.”

Duncan Roe, Partner at Beltane Asset Management added: “Notting Hill Gate has amazing potential to create best-in-class office and retail accommodation right in the heart of a vibrant and well-connected district centre. Our ambition is to further strengthen and enhance Notting Hill Gate with a new commercial hub which will bring a range of local economic and social benefits.”