Fifteen prizes were handed out at the annual Construction Marketing Awards, with Manchester based specialist SLG Marketing taking the top Agency of the Year accolade.
The awards are run by the Chartered Institute of Marketing Construction Industry Group (CIMCIG) to celebrate the best and most innovative marketing campaigns in the construction industry year.
This year saw a huge rise in entries for the digital and online categories.
CIMCIG Chairman Ian Exall said: “The level of professionalism and articulate problem solving is definitely more advanced than we have seen in previous years.
“More and more of the entries demonstrate that marketing isn’t just about a nice brochure or golf day but good strategic analysis and implementation.
“These are certainly tough times for the industry. However, the winners in the awards give me huge confidence that we have the skills to take advantage of the opportunities that are out there.”
The full list of winners and shortlisted is:
Category One: Best use of Strategic Marketing
Winner: Build Center –( Tangent Snowball)
Shortlist: AJA Fermacell (AJA), Kingspan Benchmark (IAS B2B), Lafarge Fact (McCann Manchester) Barrett Steel (Netconstruct)
Category Two: Internal Communications
Winner: Imtech Process
Highly Commended: Apollo
Category Three: Best Use of Advertising
Acheson & Glover – MRA Marketing
Shortlist: Redrow, Caterpillar (Young & Rubicam), Forbo (CIB)
Category Four: Best use of Public Relations
BSS – Winner Willoughby PR
Highly Commended: Swisspacer (MRA)
Shortlist: Glidden (Tangerine), Eurovia (Wildwood)
Category Five: Best Use of Direct Marketing
Winner: Build Center – Tangent Snowball
Shortlist: Trelleborg (IAS B2B), Lafarge (McCann Manchester, NBAT), BLP (TC Communications)
Category Six: Best Use of Technical Information
Winner: Optima – Cyber Duck
Shortlist: Trelleborg (IAS B2B), Fermacell (AJA)
Category Seven: Best Use of Events and Exhibitions
Winner: NICEIC
Shortlist: Kingspan (IAS B2B), Knauf (TGV), Surestop
Category Eight: Best Use of Website
Winner: Door-Stop – MRA Marketing
Shortlist: Minster (CIB), Woodhouse, Lafarge (McCann Manchester, NBAT), Sotech (Harris), Barrett Steel (NetConstruct) , Megaman (Neonlite)
Category Nine: Best Use of Digital Communications/Media
Winner: Tubosider – Considered Creative
Shortlist: IES, Trelleborg (IAS B2B)
Category Ten: Best Product Launch
Winner: SitexOrbis
Shortlist: Alumet, ESG Polyvision, Lafarge Cemergi (McCann Manchester), Kingspan (IAS B2B), Tata Steel
Category Eleven: Best Campaign under £25,000
Winner: Groundforce (TLC PR)
Highly Commended: SitexOrbis
Shortlist Trelleborg (IAS B2B)
Category Twelve: Best Campaign over £25,000
Winner: Alumet
Highly Commended: Glidden Trade (Tangerine PR), Polypipe (SLG Marketing)
Shortlist: BLP (TC Communications), Lafarge Big Boys (McCann Manchester NBAT Redmark), Lafarge FACT (McCann Manchester), Goodman (Campaign Works), Catnic (CIB)
Category Thirteen: Best In-house Marketing Team
Winner: Lafarge Cement
Shortlist: Alumet
Category Fourteen: Agency of the Year
Winner: SLG Marketing
Shortlist: Tangerine, IAS B2B, CFA, Harris Associates
Category Fifteen: Young Marketer of the Year
Winner: Anil Govind, Groundforce;
Shortlisted: Carina Watson, Built for Marketing; Daniel Jenkins-Ferguson, NICEIC
