Contractor Bowmer & Kirkalnd is lined up to deliver The Goods Yard scheme under a pre-construction services agreement.

The firm will build a mixed-use community for new homes, works spaces, shops, bars, cafes and a new public square at the Swift House site.

The project is advancing after receiving £16m from the Government’s Levelling Up Fund – one of three regeneration projects to benefit in Stoke-on-Trent up to the value of £56m.

Tim Heatley, co-founder of Capital & Centric, said: “This is a watershed moment for Stoke-on-Trent and the Goods Yard is going to be mega for the area.

“People have fully embraced the vision, there’s a real buzz about the future and the neighbourhood. Ambitious indie businesses are already getting in touch with us about setting up shop here and have started thinking about how they could use the spaces – that’s before we’ve even commenced construction.

“We want to make Stoke-on-Trent proud and create a neighbourhood with real identity, one that nods to the city’s rich heritage but writes a new, exciting chapter. Our focus has always been on creating a genuine community with everything available to support a city centre lifestyle. People calling the Goods Yard home will have shops, bars, cafes, businesses and green outdoor spaces to meet up right on their doorstep. We can’t wait to get going.”

Capital & Centric are working in partnership with Stoke-on-Trent City Council to bring forward the landmark project.

Cllr Abi Brown, Leader of the City Council, said: “It’s fantastic to see this hugely prominent site at a key gateway into Stoke-on-Trent receiving planning approval, meaning work to transform the Goods Yard can now begin.

“We’ve worked hard to bring this development forward quickly, with an exciting range of opportunities that appeal to residents, businesses and visitors to the city.”