Areli Developments, founded by Rob Tincknell, will develop the commercial strategy to develop hundreds of hectares of land around East Midlands Airport, Ratcliffe-on-Soar Power Station and the Toton-Chetwynd corridor.

Each site is the size of London’s Olympic Park and they are being promoted by the East Midlands Development Company – a public-private partnership backed by a consortium of local authorities and government.

The Areli team will support the long-term development programme of the trio of sites which together could collectively generate 84,000 jobs and add more than £4bn to the output of the East Midlands economy in the decades ahead.

Some of the sites sit within the boundary of the proposed East Midlands Freeport.

Areli has a global track record for the delivery of transformational projects, and its professional team in the East Midlands will also include architects Benoy, regeneration consultant Urban Delivery and placemaking experts MurrayTwohig.

Richard Carr, Managing Director of EM DevCo, said: “Our three sites represent one of the biggest and most ambitious development opportunities in the UK’s regions, and we expect them to have an impact at macro-economic level.

“Our ambitions run deep into the quality and nature of the development we’re looking to enable, and bringing on board a partner of Areli’s calibre is a mark of how high we’re aiming.”

Tincknell, whose current development portfolio includes over 8m sq ft of mixed-use regeneration projects, said: “Areli Developments is thrilled to be appointed as strategic commercial partner to the EM DevCo.

“Our team includes some of the leading real estate strategy specialists in the UK, all of whom are extremely excited to work with the DevCo to help create a robust and compelling vision for the future of three extraordinary projects.

“One of the key workstreams we’ll be commencing over the next 12 months will be to actively engage with local communities and stakeholders to hear their views and build them into the DevCo’s ambitious plans.”