Harding-Roots will lead Muse’s southern business when he joins at the end of the month, driving growth and expanding partnerships with ECF and Habiko across the region.

At the Crown Estate, as managing director for London, he oversaw a 10m sq ft, £8bn portfolio, including a £2.5bn programme of major projects.

Before that he was also executive director of Major Projects at Grosvenor Group and held senior roles at Imperial College London and with the Treasury Holdings Group.

Phil Mayall, Managing Director at Muse, said: “Simon joins us with significant experience delivering complex and impactful regeneration.

“His pedigree, working across London and the South, will help drive our growth in the region and support established and emerging delivery partnerships.

“We also see ECF and Habiko playing an important role across London and the South. Simon is well placed to enable the expansion these critical national partnerships, creating high-quality new places which deliver the homes, retail, and public spaces communities deserve.”

In 2024 ECF, the placemaking partnership between Muse, Legal & General and Homes England, doubled in size to £400m, while Habiko, a joint venture between Pension Insurance Corporation, Muse and Homes England, was established in 2024. Its aim is to deliver 3,000 affordable, low carbon homes over the next 10-12 years.