The 666-room scheme is being delivered with Cheyne Capital as part of the £8bn, 180-acre regeneration being led by Related Argent and Barnet Council.

Designed by PRP, the new block will include study areas, a digital gaming zone, yoga studio, health kitchen, zero-waste shop, relaxation pods and gardens. It sits next to the new high street and Brent Cross West station.

The first Fusion and Cheyne PBSA at Brent Cross Town, is being built by J.J. Rhatigan & Co following the collapse of original contractor Henry Projects and opens this month for the start of the academic year.

Fusion will operate the new block through its relaunched platform, part of its strategy to become a fully integrated developer, operator and investment manager across the UK and Europe.

The wider Brent Cross Town masterplan will deliver 6,700 homes, 3m sq ft of offices, three schools, a new high street and 50 acres of parks. Around 3,000 residents are expected to have moved in by the end of this year.