£100m North London build-to-rent tower approved

Aaron Morby 7 months ago
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The Department for Communities and Local Government has granted Essential Living permission to build a 24-storey block of flats in Swiss Cottage, overruling a previous decision to block the project by Camden Council.

100 avenue road
Demolition of existing 100 Avenue Road building can now start to make way for new high-rise rental block

After a two-year planning battle, the £100m build-to-rent scheme at 100 Avenue Road can now go-ahead.

The current 1980s building on the site, which was one of the first to be diagnosed with sick building syndrome, will be demolished to make way for the Theatre Square development.

The scheme, designed by Grid Architects, also includes a low-rise building above Swiss Cottage tube, as well as ground-level retail and leisure space.

Screen Shot 2016-02-22 at 15.54.38

Scott Hammond, managing director at Essential Living, said: “The extensive scrutiny of the scheme during the public inquiry has revealed the significant benefits of the scheme in terms of new homes for rent and community space.

“This is the right decision for the revitalisation of Swiss Cottage and we will now commence the work to deliver our proposals which we are calling Theatre Square.”

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