Advertise

A sponsorship position on Construction Enquirer offers advertisers the opportunity to promote their products and services to a vast audience of contractors and clients throughout the construction industry.

An advert on the site provides the brand awareness advantages of traditional print advertising plus measurable response rates as readers click-through to your own website.

Our position as the only provider of free, quality news and work leads means our site traffic is not restricted to subscribers only.

We are the fastest-growing online magazine in the industry and will always be open about our site viewing statistics which will be updated here on a monthly basis.

Latest figures from Google Analytics for last month show pages on Construction Enquirer in January 2012 were viewed 613,630 times by 244,116 visitors (106,395 unique).

The average time spent per visit was two-and-a-half minutes meaning readers spent 10,171 hours – or 423 days – reading stories and information on the site during the month.

Our traffic provides the perfect opportunity to advertise your products and services to a growing audience and be associated with our success.

Advertisers on the Enquirer enjoy high click through rates providing a steady stream of real construction customers compared to random hits generated through search engines and non-targeted marketing.

The number of readers subscribing to our daily news bulletin has already hit 12,000 – with 150+ new subscribers signing-up every week.

A breakdown of subscribers shows our readership is contractors (80%) clients and professionals (15%) materials and equipment suppliers (5%).

Our focus on UK construction news is building a dedicated industry audience who rely on the Enquirer for the latest stories and informed comment.

Rival magazines will only publish historic figures for their web traffic because audience numbers traditionally fall dramatically when services become paid-for.

They will only publicise pre-subscription numbers or annual figures which inflate the average numbers with traffic before their pay walls came into force.

We will continue to publish our monthly figures as they continue to rise. We are proud of our progress and our numbers and look forward to comparing them with up-to-date monthly figures from our rivals.

We believe in giving potential advertisers all the information they need to make informed decisions about online advertising as paper magazines become a thing of the past.

Online advertising is the future for construction and many other industries.

Construction Enquirer is the only online service that is growing alongside that need.

Please contact any member of the team below for more information about our services.

Ad positions

Traditional advertising positions are available on all web pages and the daily newsletter. Recruitment ads can also be posted in our Job Spy section and new contract wins/trade contractor requirements advertised in our Sub Hunter section.

The main formats for online advertising are:

Banner
A horizontal ad format running along the top of a webpage above the masthead

Leaderboard
Bigger than a normal banner, leaderboard banners are an ad format created especially for advertisers to be able to deliver their message in a more visible position

Button
These smaller units take key placements throughout the site. They are branded and integrated providing a successful call to action

Skyscraper
These larger creatives run down the right-hand side of the page. Their size and proximity to content make them an excellent tool for changing brand perception and purchase intent

MPU
This is a large and prominent advertising space set alongside the editorial copy, which enables advertisers to communicate their brand message extremely effectively

We will also be happy to discuss any bespoke advertising campaigns with you.

Technical Specifications
The technical specifications for the standard ad formats are:

Banner: 620 x 90 pixels
Leaderboard: 820×90 pixels
Button: 295 x 90 pixels
Skyscraper: 120×600 pixels
MPU: 295 x 245 pixels

Active URLs must be supplied for ads to link to and the files can be supplied in GIF, JPEG or Flash format.

Ad positions are available on the home page, section landing pages and each individual page. Sponsorship of our daily newsletter is also possible.

Rates

Newsletter sponsorship from £300 per day

News Page banner/mpu/skyscraper from £1500 per month

Contract Spy/Job Spy/Plant homepage from £1000 per month for banner/mpu/skyscraper

Button advertising on any of the above is available at £100 per week

Job vacancies – £200 per vacancy for 28 days or promote traffic to your careers website with a referral advert promoting all your vacancies for £500 per month

Sub Hunter – Publicise your latest contract wins and attract new subcontractors for £200 per contract win for 28 days

Contact
To discuss your advertising requirements please contact: