Companies can now highlight their Olympic work in marketing material and bids for future contracts.
Contractors have been frustrated for months by the blanket ban on boasting about work on the 2012 sites.
The British Olympic Association has now established a new ‘supplier recognition scheme’.
Companies can apply to the BOA for a free licence which will allow them to promote their Olympic work at trade shows both in the UK and internationally, apply for industry awards for their London 2012 work and use their involvement in direct pitches and tender documents when competing for international contracts.
Secretary of State for Culture, Media and Sport Maria Miller said: “I am delighted that those companies that played such a crucial role in making London 2012 an incredible success can now be rightly recognised.
“By lifting these restrictions we will be able to maximise the economic benefits from the Games.
“Now we have removed the barrier, companies can capitalise on the role they played at home and abroad by really selling their involvement in one of the biggest and most successful projects this country has ever put on.”
One company that will benefit from the scheme is contractor Careys who worked on London 2012 including projects such as landscaping the Olympic Park and laying the tennis courts at Eton Manor.
Careys Operations Director Jason Carey said: “Working on the Olympics projects has been a real privilege for both Careys as a company and for the individuals involved.
“The benefits of having worked on such an iconic project are endless, but probably the most unique and valuable practice the project engendered was collaborative working.
“Competitors, peers and the ODA all worked together to ensure best practice across every site, creating new benchmarks for the industry.”
The supplier recognition scheme licence will cover businesses that had contracts directly with LOCOG or the ODA.
It will also cover businesses which had contracts with LOCOG or ODA contractors and subcontractors, or firms that can demonstrate that they provided goods and services that were required for the delivery of the Games.
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